The DuSable African American History Museum and Education Center

While working on a rebrand for the Dusable African American History Museum and Education Center, we stumbled across an idea that they felt was perfect for Black History Month. The idea? Show people that Black History and American History are one in the same by highlighting famous American achievements and visualizing that they would not have happened without instrumental Black contributors. It was an honor working for the Smithsonian affiliate and authority on Black culture and history, and I’m really proud of the work we did here.

Transit OOH

Ads ran throughout the Chicago “L” trains.

Airport

Ads ran in both O’Hare and Midway airports.

Additional Versions

Since this campaign was on a quick turnaround, there were many ads from the process that didn’t end up going live due to delays in licensing. Below are a few of those ads we had some heart for.

Creative Direction: Brett Williams

Art Direction: Elena Gatti