During the height of the pandemic, Smoothie King needed some disruptive, socially-distanced ideas to separate themselves from the pack. We gave them just that.
Unfortunately, due to a last minute change in business needs, this idea did not go live. It did, however, make its way through creative and client reviews and was well on its way towards production. Despite things falling through my partner, Elena Gatti, and I decided to execute this idea because we, our creative directors, and the client loved it so much.