Package Redesign
The catalyst for this campaign, we created a pizza box that can be broken down into a smaller pizza box for leftovers. With the help of the incredibly talented Jao Chi-Shan, we were able to actually build the box and see the space-saving benefits in action.
INStagram Story
Transit ooh
This headline (right) won Chicago Portfolio School’s “Headline of the Quarter” award.
Push notification
All orders on the Pizza Hut app will receive a notification reminding people to refrigerate their leftovers.
Art Direction/Design/Pizza Box Modification: Jao Chi-Shan