Brand Awareness & Digital Campaign
Ask
Elkay, America’s #1 kitchen sink brand, wanted to grow brand awareness across its broader product portfolio—including drinking fountains, bottle fillers, and commercial sinks.
Insight
Something clicked when we’d tell people, “you know the water bottle fillers at the airport or your kid’s school? That’s Elkay.” It was within that very simple moment that we developed the insight that
Challenge
People interact with Elkay everyday without knowing it. How do we communicate the commercial and consumer scale that Elkay provides, in a way that feels human and levarages meaningful storytelling?
Idea
Show people the everyday, relatable interactions with Elkay to bridge gap of familiar experience and unaware brand. It’s in this gap we made people aware of how often Elkay is part of their routines and how there’s a human story in every one.
Work Samples
Art Director: Elena Gatti
Creative Directors: Katie Rogers; Brett Williams; Jeremy Bersano