Challenge

Jamba wanted to support its Gen Z focused rebrand, “Just Gotta Jamba,” with a PR driven campaign that would generate buzz and reinforce the brand’s connection to self expression.

Strategy

Turn Jamba’s vibrant smoothie color palette into a bold act of self expression: a limited edition nail polish collaboration with Color Department, featuring shades inspired by the brand’s most popular smoothies.

Insight

For Gen Z, self expression is tied to identity and well being, with esearch showing 73% of Gen Z say they need more self expression to live a happy, healthy life.

Key Results

• 7,000% spike in web traffic for Color Department

• Significant organic engagement across social media

• Earned media coverage in Fox Business, Yahoo Finance, and Spoon University