The Ask:
Elkay, America’s #1 kitchen sink brand, wanted to grow brand awareness across its broader product portfolio—including drinking fountains, bottle fillers, and commercial sinks.
The Idea:
Highlight everyday, relatable moments with Elkay products to connect the dots between experience and brand—making people realize, “That’s Elkay.”
The Insight:
When we’d explain that the kitchen sink in most apartments, the bottle filler at the airport, or the school drinking fountain is Elkay, people instantly recognized the product, and say something like “Oh, That’s Elkay.”
The Campaign
The campaign rolled out across digital display, connected TV, and Spotify. Rather than spotlighting individual products, the work leaned into Elkay’s ever-present role in people’s daily lives—subtly reinforcing how the brand thinks about water for you, wherever you are.
