The Ask:
Bluepeak, a rural internet provider, needed a bold campaign to boost brand awareness and cut through in markets saturated with big-name competitors—all on a shoestring budget.
The Insight:
In rural areas, internet service isn’t just about speed—it’s about trust. People are tired of being promised fast, reliable internet and getting the opposite. That frustration opened the door for a message built on emotional truth and earned confidence.
The Idea:
“Internet You Can Swear By” flipped the frustration. Instead of swearing at your internet, you’re swearing by it. The campaign leaned into rural sensibility and humor, turning a modest production budget into a memorable, irreverent brand platform.
The Results:
The campaign delivered an impressive 48% lift in click-through rate and a 49.2% increase in video views—proving that with the right insight and tone, even low-budget creative can punch above its weight. It also earned a Davey Award (Silver) for Film/Video Craft – Best Use of Humor.
Creative Sample
Creative Direction: TJ Rhine
Art Direction: Matt Peters